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Michael Bierut and Paula Scher, Pentagram

About the Talk

November 5, 2010 7:30 AM

SVA Theatre, New York NY

SVA Theatre, New York NY

Michael has been a partner in the New York office of the international design consultancy Pentagram since 1990, and has created brand identities for clients ranging from United Airlines and Saks Fifth Avenue to Guitar Hero and the Museum of Sex. He is a member of the Alliance Graphique Internationale and the Art Directors Hall of Fame, and a recipient of the Cooper-Hewitt National Design Museum's Design Mind Award. He has served as president of the AIGA's national organization and its New York chapter. He is a co-founder of the blog Design Observer, teaches at the Yale School of Art and the Yale School of Management, and is the author of "79 Short Essays on Design."

Paula Scher began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s and in 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients, drawing from what Tom Wolfe has called the “big closet” of art and design history, classic and pop iconography, literature, music and film to create images that speak to contemporary audiences with emotional impact and appeal. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. In 2002 Princeton Architectural Press published her career monograph Make It Bigger.

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