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Decoding the counterintuitive consumer

About the Talk

May 19, 2015 2:00 PM



With cutting-edge tools for data collection such as neuroscience, facial coding, and offline sensing emerging en masse; data aggregation and visualization are taking a higher priority than ever before, But what does a diverse combination of methodologies actually reveal about the consumer that we don’t know already, and to what end? This session will take you through a case study relating to the adoption of emerging technology and will help you to understand the counterintuitive patterns that exist in consumer behaviour and psychology.

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