About the Talk
May 19, 2015 2:25 PM
Effective market research lies at the heart of achieving global recognition. Even in an economic downturn, understanding who your consumer is, what they believe they want and the personal story which drives their purchasing habits is key to global brand promotion. This session will explore the cultural and linguistic chasms which appear to divide global perceptions and what can be done to bridge the muddied rivers of communication leading to more relevant and better benchmarked global brand insights.