About the Talk
November 5, 2010 10:30 AM
SVA Theatre, New York NYSVA Theatre, New York NY
Tom is strategist in the field of corporate brand, design and communication. Finishing communications studies in 1983, he directly started to work for Van Luyken, the leading public relations and public affairs agency in the Netherlands. After managing the Brussels office and becoming deputy manager of the head office, he left the agency in 1992 to become communication manager of the Gak Group, the biggest social security organization facing to a intensive process of reorganization and modernization (aimed at working according to commercial standards). He selected Dumbar as the agency to execute a mayor corporate identity change in the organization. Between 1997 to 1999 Tom worked for the board of directors of FHV/BBDO which was the biggest advertising agency for years at that time. He developed and implemented a long term business, brand and communication policy for FHV/BBDO. After that Tom Dorresteijn worked as an independent strategist and strategy partner of Studio Dumbar. Tom was recently appointed as Chairman of the BNO (Dutch Association of Designers and Design Agencies).