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Jordan Crane and Karl Heiselman, Wolff Olins

About the Talk

November 5, 2010 12:30 PM

SVA Theatre, New York NY

SVA Theatre, New York NY

Jordan is a multi-award winning creative director with a history of pushing global brands beyond their traditional corporate roots. His approach is based on his experience bridging the worlds of art, and technology bringing a unique vision to the clients he works with. Through his creative leadership with Wolff Olins, Jordan brought a category-defining aesthetic to their brand creation work with Target (up & up), helped usher in a new building with a bold contemporary edge for the New Museum in New York City, branded the unbrandable city through the creation of the NYC brand identity and most recently led the global creative effort in reinventing AOL. Over the past two years, he has also set the creative direction for Wolff Olins' own brand presence online.

As the CEO of Wolff Olins, Karl is the driving force behind our people and our work. With over 20 years of branding and design experience, Karl has brought a wealth of ideas to Wolff Olins and to the clients that we service. Karl excels at making brands exciting, credible and simple. He inspires us, and our clients to push our thoughts and our work forward. Karl has played a central role in the work Wolff Olins has done for clients such as GE, Unicef, PricewaterhouseCoopers, PepsiCo, Citibank, Staples, New York City, Sundance, Carter’s, OshKosh and (RED). Currently, he is leading our work with PG&E and PacSun. Prior to joining Wolff Olins, Karl was a creative consultant for branding agencies Landor Associates and Anspach Grossman Portugal (now Enterprise IG). Karl also served as a design director at Apple Computer. He originally owned a San Francisco-based boutique studio called The Farm, where his clients included Apple, American Express and Swatch. Karl also spent two years as the creative director at Swatch, both in New York and Milan, where he was responsible for developing all brand touchpoints, from packaging and advertising to new product design. During Karl’s two-year tenure at Swatch, he directed four 60-piece collections, which were credited with revitalizing the Swatch brand around the world. Karl studied graphic and industrial design at the Rhode Island School of Design.

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