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Winning the race with real-time

About the Talk

May 19, 2015 2:50 PM



A combination of innovative Real-time Experience Tracking (RET) and internal behavioural data is helping Nuffield to evaluate the health of its brand through its owned and earned touchpoints, as well as providing insight into which media channels and messages have the greatest impact on changing brand perception & optimising ROI. Hear more about the relationship between brand experiences and new customer acquisitions and find out which of these experiences are most likely to predict new enquiries.

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