About the Talk
May 20, 2015 12:30 PM
How can innovative online methods of gathering consumer insight add real value? This case study shows how innovative digital and social methodologies have been harnessed alongside the power of traditional research. See how this youth volunteering charity has gained an enhanced understanding on the role online engagement plays in inspiring offline action, encouraging young people to volunteer by overcoming some of the challenges inherent in using digital and social research methodologies.