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Not taking your medicine: assessing the cost & investigating the solution
A talk by Guy Martin and John Mitchell at 2015 Market Research Summit
About the Talk
May 20, 2015 12:30 PM
London
LondonA loss of $300 billion dollars each year in the US is attributable to patients not taking necessary medications, with behavioural patterns, emotional obstacles and low health literacy all contributory causes. Find out how Buzzback’s proprietary research tools explored the key factors, including the relationship between the patient and the physician, and helped to gain a greater understanding of the issues surrounding Health Literacy and adherence.
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