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The respondent reimagined

About the Talk

May 20, 2015 2:00 PM

London

London

How can international research be made possible for not-for-profit organisations with tight budgets in hard-to-reach markets? Hear how a new a methodology explored how respondents, in this case World Association of Girl Guides and Girl Scouts (WAGGGS) volunteers, could be redeployed as dynamic ‘agents’, trained to recruit participants, execute fieldwork and consolidate results. The project was successfully completed in a number of international markets, and equipped the organisation with the skills and materials necessary to roll out the research in further markets when budget allows.

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