Main Content

Meet the new head of the household

About the Talk

May 20, 2015 2:45 PM



With a constant stream of content & information at their fingertips, are today’s kids becoming the new ‘Head of the Household’? This new piece of research comprised a mixed methodological approach and covered topics from a shift in parenting styles, a democratisation of the decision making process and kids’ total immersion in technology to learn just how influential this generation is, and the ultimate ramifications for brands.

Ratings and Recommendations

This Talk hasn't been rated yet. Sign In to rate Talks.

comments powered by Disqus