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Meet the new head of the household

About the Talk

May 20, 2015 2:45 PM

London

London

With a constant stream of content & information at their fingertips, are today’s kids becoming the new ‘Head of the Household’? This new piece of research comprised a mixed methodological approach and covered topics from a shift in parenting styles, a democratisation of the decision making process and kids’ total immersion in technology to learn just how influential this generation is, and the ultimate ramifications for brands.

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