About the Talk
October 15, 2010 8:15 AM
Mandalay Bay Convention Center Las Vegas, NevadaMandalay Bay Convention Center Las Vegas, Nevada
Fans are consumers in love. We’ll discuss how artists and performers build meaningful relationships with their fans through social media and how all industries can succeed using their strategies. This session includes the art of interacting with and engaging fans online, including the management of your stream, responding to fans and managing criticism. We’ll also touch on fan sites, blind fans, “criticism = hate” and the power of fans for both good and evil.