About the Talk
March 14, 2009 7:30 AM
500 E Cesar Chavez St, Austin, TX 78701500 E Cesar Chavez St, Austin, TX 78701
Although often laggards in interactive marketing, B2B tech companies are successfully tapping into the groundswell to improve products, reduce support costs, and energize brand evangelists. This panel of technical community managers will examine techniques for launching a developer community, share social marketing strategies, discuss benefits of user-generated technical content, and relay metrics.