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Thinking Like a Local When Taking Your Content Marketing Global

About the Talk

June 15, 2015 1:45 PM

Charleston, SC

Charleston, SC

Join Brice as he discusses the hazards associated with distributing the same message across a wide variety of cultures and locations, without crafting specialized content that resonates with the nuances of different cultures.

This discussion highlights the notion that the digital world allows us to connect so readily with others in all corners of the globe, which also makes it easy to offend and alienate potential clients and customers, as well as prospects within your target audience with content that doesn't take their differences into account.

This presentation will provide you with tips for conducting these activities, examples of how they've worked, and ways that you can implement them within your own organization."

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