About the Talk
October 8, 2010 7:00 AM
Kyiv, UkraineKyiv, Ukraine
"There is nothing so useless as doing efficiently that which should not be done at all." ~ Peter Drucker
If you look at the history of software failures, the vast majority can be attributed not to technical mistakes, but mistakes in understanding what should be built, what customers will buy, what the system needs to do in order to be successful. The bottom line is this - if we don't build the right thing, we may as not build anything at all. Because customers don't want software - they want a problem solved. And if they could get that problem solved without software - they would be delighted.
Mary Poppendieck will examine ways in which development teams can take charge of their destiny and deliver what customers really need - instead of delegating this critical task to intermediaries.