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Adidas: How They Created Their nWOW (New Way of Working) Company Culture

About the Talk

June 30, 2015 4:00 PM

Las Vegas

Las Vegas

In Adidas’ quest to achieve ambitious fiscal and corporate objectives, the organization found that they needed to overcome certain internal obstacles that impeded their progress. As a result, the nWOW was developed to help the organization move forward and ensure that they have every clear opportunity for success. The nWOW is built around five key components—Open & Honest, Fact-Based, Non-Political, Collaborative, and Efficient. These components have been embedded in Adidas’ leadership journey as well as in the Global Initiative within the Group and transcend all geographies, divisions and affiliate brands. Tate will share how Adidas dealt with this realization of the need for a new way of working, how they are developing initiatives and how these elements have been embedded, from the Board to all levels of the organization, as well as how they are reinforced regularly.

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