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Pre-conference Workshop: Designing for Change

A talk by at 2015 IA Summit

About the Talk

April 22, 2015 8:30 AM

Minneapolis, MN

Minneapolis, MN

Have you heard this in your organization? “Users hate change.” Usually it’s right before a major release, prepping for the coming storm, or right after a release when customer service is screaming about all the screaming they are hearing. Or perhaps you are struggling to move customers off an old solution to a new one, but adoption isn’t happening.

But users can’t hate change. If users hated change, Google would have failed, and we’d be happy with Altavista. Facebook would have failed, because Friendster was enough. Paypal would have failed, because, you know, credit cards. There is a right way and a wrong way to introduce change to your user base, and sadly the bully-tactics of Facebook and Apple have become the norm. But if you are a small company, you can’t afford to impose change sloppily on your user base. You need to get it right.

This workshop will help designers & product managers seeking to launch redesigns, new features, or new products into existing markets. This workshop will be highly interactive, with exercises and discussions so we can focus on your goals and needs as you introduce new products and revamp the old.

Session Takeaways

  • The psychology of change, and why users resist it
  • Change strategies: band-aid removal systems
  • Strategies for messaging to emphasize value
  • Onboarding users to a changed experience
  • The power of progress to internalize value.

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