About the Talk
April 22, 2015 9:00 AM
Minneapolis, MNMinneapolis, MN
So, you’ve got a new design project coming up and want to get some initial user input. You know that you can get some good data from open-ended questions, but you’re not exactly sure what to ask. How many people should you talk to? What are the best ways to ask questions to elicit usable qualitative data? What should you do with all of the “fuzzy” and sometimes contradictory information that you get from the participants?
Don’t stress – come to this workshop and learn how to approach user interviewing and data analysis in a structured, but flexible way. We’ll start by reviewing how to crystalize your research goals and then share several interview question types and techniques to help you uncover meaningful information without introducing bias. You will learn about techniques such as laddering, triading, sentence completion, and using measurement scales, images, and other items to get participants talking.
The afternoon will be spent discussing methods for capturing and synthesizing actionable and relevant findings that align with your study goals. We will discuss approaches to semi-quantify qualitative data and will review reporting best practices. You will then put these methods to work by analyzing the data gathered during the morning interviews and creating a short findings presentation. You’ll conclude by presenting your group’s findings to the other attendees and discussing your experiences and techniques with the instructors and participants.
Session Takeaways This workshop will discuss several types of interview techniques and lines of questioning appropriate for formative interviews, usability discussions, and testing scenarios. We will also discuss best practices for quick but accurate qualitative data analysis and user research reporting. You’ll gain hands-on experience with many of the methods discussed as you conduct, analyze, and report your own small research study throughout the workshop.