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Pre-conference Workshop: Designing Object Oriented Experiences with Content Modeling

About the Talk

April 23, 2015 8:30 AM

Minneapolis, MN

Minneapolis, MN

We like to think that the top navigation is really important. It's a critical component to the user experience...right? We internalize this belief, because we were raised on it.

But in practice, what is the very first thing that we hide when screen size gets tight? The navigation. We "hamburger" that mess. In addition, we are starting to see that users actually ignore the navigation, even when it’s visible in all of its desktop glory. Users go straight for the big shiny objects - the content on the page.

So, if we hamburgered our navigation on mobile, and people ignore it on desktop, how do we get people to flow through our site? Well, the content must BECOME the navigation. How? This is where Object-Oriented UX (OOUX) comes in.

The challenges of responsive design forged the principles and techniques you will learn in this workshop. But OOUX can (and should) be applied to apps, software, and fixed-width sites. In this workshop, you will be guided through a new methodology for creating an efficient, elegantly simple, and user-friendly modular system of objects. Your visual designers will love you, your developers will love you even more, and your users will be happier than ever.

Session Takeaways A critical new skill: object-oriented UX. A crash course in modular system design. Techniques to keep things elegantly simple for responsive design - or any design.

Exercises will include:

  • Identifying Objects from business and user goals
  • Defining Objects with attributes, nested objects and calls-to-action
  • Prioritization of Objects
  • Sketching Object hierarchy diagrams
  • Rapid-prototyping for testing a modular system of content-navigation

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