About the Talk
April 23, 2015 9:00 AM
Minneapolis, MNMinneapolis, MN
No matter what your job or mission in life: if you are working with other people you are dealing with information architecture.
Information Architecture is the way that we arrange the parts of something to make it understandable. Whether it is determining the labels for your products and services or creating navigational systems to help users move through a complex ecosystem of marketing channels, everybody architects information.
The concepts one has to understand to practice information architecture thoughtfully are not hard to learn or based on expensive tools. In fact they are tools and concepts we at the Information Architecture Institute think everybody should know.
This is full-day workshop meant to take you from zero IA experience to practicing thoughtfully in one day flat. Our world renowned information architecture teachers, Abby Covert and Dan Klyn, will teach you not just what you need to know about information architecture, but also how you can take that knowledge back to your work post-Summit.
- Lesson 1: Ontology Takeaway: Know what you mean when you say what you say. SubConcepts: Continuums, Controlled Vocabularies, Content Modeling
- Lesson 2: Taxonomy Takeaway: Structure is Rhetoric. SubConcepts: Hierarchy/Heterarchy/Sequence Creation, Ambiguity vs. Exactness, Facets
- Lesson 3: Choreography Takeaway: There is space between the places you make. Concepts: Facilitation, Ecosystem Mapping, Placemaking, The Subjective Nature of Truth, Dealing with Politics, Selling IA