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The Crossover Role: PM + IA + UX

A talk by Emily Witt at 2015 IA Summit

About the Talk

April 24, 2015 10:30 AM

Minneapolis, MN

Minneapolis, MN

The evolution and demands of the web have brought many exciting new beginnings, including the friendship and growth between roles that have historically operated in autonomy. Most relevant to us are the merging of project managers, information architects, and user experience designers. The intersections of these roles has created an opportunity for fast-paced growth in skillset - wireframing, rapid prototyping, user stories, and data analysis - greater endurance amongst project teams, and increased fluidity and efficiency in organizational processes.

The Crossover role, and the individuals who fulfill this role, are valuable, strong players on the team, the missing links, and the hidden gems pushing the line between good and brilliant, effective and mind-blowing. Learn what the Crossover role is, why it’s important, how to embrace it, and the essential benefits for your organization, and more importantly, your career development. Through practical advice and real life examples, you’ll understand if you are the Crossover role and how to maximize your impact.

Session Takeaways

  • Understanding when your traditional role is transitioning to the Crossover.
  • As demonstrated through real life examples, know when it’s appropriate to don the PM, IA, and UX hat and how each will benefit the project, product, and/or team.
  • How to leverage discrete skillsets to create opportunities for career growth and skillset development.
  • Draw from the knowledge bank of project management versus the bank of information architecture versus the bank of user experience.
  • How to reform and innovate processes through the Crossover role and keys to identifying where the process needs support from the crossover.
  • Gather and structure project requirements in a way that will speak to both front-end and back-end development teams.
  • Identify methods to showcase the value of crossover skills, both internally and to clients.
  • Identify characteristics of crossover people by examining personas and how to engage them in the role.

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