About the Talk
April 24, 2015 2:10 PM
Minneapolis, MNMinneapolis, MN
How do you address user goals when your users seem to speak a language of their own? How do you make sure testing gives you valuable results? How do you stand up for users when developers dominate the process? How do you engage stakeholders to turn them into evangelists?
In this talk, you’ll see how we answered all of these questions for a recent project, and you’ll learn from our successes and mistakes how to answer them in your own. It will leave you with specific, actionable advice, illustrated with examples from this project, about how to develop, test, and socialize your IA deliverables.
- More rounds of user research are often better than more participants.
- Test and design one variable at a time.
- You can’t test a prototype with filler where metadata, taxonomies, or navigation labels will go and expect to have results that are worth anything.
- Understanding your users’ mental models and business can get you big wins for very small investment.
- Meaningful consensus can be hard to get, but it’s worth it.
There will also be examples of how all of these lessons worked in this project, what we did right and what went wrong, and how you can use all of these tips to build consensus with technical and business stakeholders.