About the Talk
April 24, 2015 2:45 PM
Minneapolis, MNMinneapolis, MN
One of the shortcomings of user interviews is the vast gulf between what people think they do versus what they actually do. Fortunately, a new generation of digital research tools are filling that gap by allowing users to provide quick feedback via their smartphone right after using a product. This allows rich details to be captured that might otherwise have been forgotten. These tools are breathing new life into a traditional research tool, the diary study.
This talk shares best practices for creating a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent digital diary study I conducted that explored how people use their fitness trackers (Fitbit, etc).
Attendees will come away with not only an understanding of the kind of rich data that can be collected this way, but the basic knowledge needed to create their own digital diary studies.