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Managing the Politics of Content

About the Talk

April 25, 2015 9:00 AM

Minneapolis, MN

Minneapolis, MN

Politics affect what content strategists do, in a big way -- and they also play a big role in the success or failure of UX contributions. If a site is built based on aspirations rather than reality, then while user needs might be satisfied, the organization's internal roilings may prevent the site from making a positive difference for the business. If the cloaks of accountabiliity remain unspoken, then it's incredibly challenging to tie digital efforts to metrics that are meaningful to the organization (and that ensure ongoing staffing and budget). And if the internal clients don’t have organizational buy-in, they may go down with that ship too.

Politics often dictate what goes on the home page, what can or can be cross-linked, and even what content is exempt from usability guidelines. We – content strategists, UX practitioners, and designers alike – need to have a shared understanding and speak with a common voice about the need to get past politics in order for the work we do to achieve its intended goals. This session will serve as a call to action and will forge a common path for our profession.

Session Takeaways

  • How organizational politics sabotage success
  • Roadmap for how to overcome politics
  • Real-life stories illustrating every step of the way, and how practitioners have learned from successes and failures

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