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Bridging Reality and Future Vision with Reality Maps

A talk by Malini Rao at 2015 IA Summit

About the Talk

April 25, 2015 10:40 AM

Minneapolis, MN

Minneapolis, MN

Do you struggle with getting enough knowledge about the user and context of use before beginning your information architecture and design projects? Are you dealing with copious notes after conducting your contextual inquiries, interviews? Wondering where to begin in trying to parse the learning into insights about the problem; ideas on how to solve them and also identify what gaps in knowledge must be filled with future research or expert interaction? Reality Maps maybe just what you need!

Reality Maps are a lean method of collaboratively modeling a scenario of use and gather insight in the form of comments, questions and ideas in a quick and tangible visual format with the use of color coded sticky notes. This technique offers the ability to process multidimensional insights such as observations, ideas and questions within one activity and derive meta-insights to inform design and vision.

Come learn about this technique and see how it can creatively be used both as a research/analysis tool and a collaborative design tool. Check out two real word case studies from widely different places like Oracle and Acquia where this technique was used to meet completely different analysis goals.

Hear from a seasoned user experience professional that has tried, tested and tweaked many techniques and methodologies in her 15+ years of design practice. Design is about solving problems creatively... Sometimes we have to be creative in helping ourselves solve those problems as well!

Session Takeaways

  • Highlight a versatile, efficient and flexible technique for research and analysis that people may not be aware of
  • Illustrate how the technique was put to use effectively with 2 real world case studies
  • Embrace experimentation - examples of how a prescribed technique was tweaked in different ways to serve different purposes
  • Innovate and cross pollinate techniques of research and design - interesting new artifacts can be just as effective and grow our tried and tested repertoire of methods

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