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Leaning Back With NPR: How We Created A Relaxing Experience For The iPad

About the Talk

February 10, 2011 11:20 AM

Boulder, CO

Boulder, CO

This is the story of a radio company returning to its roots: enlightening and entertaining people in the comfort of their living room (or wherever they roam). When Steve Jobs first demonstrated the iPad, he was seated, lounging in a leather armchair. Our challenge at NPR was to design an app that fulfilled the promise of a lean-back experience on a transformational new platform. What you'll learn: How to fight back the zombies that are your conventional design patterns. How to satisfy multiple user goals (sifting, seeing, reading, listening) without sacrifice. How to limit trade-offs and kill the fear of an impossible deadline. How to work like a start-up inside an established organization. How to reflect the core of what your product offers directly in its facial features. How innovating on new platforms can influence legacy products. How to thrill the most observant, discerning folks. (In our case, that's people like Robert Siegel, Ari Shapiro, and Sylvia Poggioli.) This presentation is for app designers and anyone who wants to rethink and reform how users engage with their content.

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