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You already know how to use it: The Neuroscience of Usability

About the Talk

February 12, 2011 4:30 AM

Boulder, CO

Boulder, CO

Dopamine is released in our brains when we recognize a pattern that our past experiences have taught us will lead to achieving our goals. It is not the achievement alone that produces the dopamine reward; it is the detection of patterns that we think will lead to success that first triggers the chemical. ?False positives??instances where we get the shot of dopamine but then do not achieve our goals-- are frustrating, but they lead to better learning about which patterns will lead to reward, and which will not. This sets up an interesting dilemma: How can designers introduce something totally new, yet familiar? This discussion should appeal to audiences interested in connections between cognitive/linguistic theory and interaction design, illustrated with real-world examples.

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