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Applying Film Making Tools to Interaction Design

About the Talk

February 12, 2011 5:30 AM

Boulder, CO

Boulder, CO

When it comes to setting the stages upon which individuals build experiences, Designers can look to a number of industries for lessons and inspiration. The film industry, over its long life, has at times both excelled and fallen short of honoring its audience with solid material and engaging stories. Well-made films have shown us that they can drive engagement and interaction. The marketing world has long used this to its advantage. Films succeed in evoking responses and engaging the audiences only when there is a combination of well-written narrative and effective storytelling techniques. It's the film maker's job to put this combination together, and to do so they've developed an extensive set of tools and techniques that allow them to focus (and disrupt) attention, emphasize information, foreshadow and produce the many elements that together comprise a well-told story. We're responsible for creating products that aren't just easy to use, but that people desire to use. Our designs should drive users to want to interact with them. It stands to reason that the methods being used in the film industry to communicate with and engage audiences can also be used in the interaction design space. The purpose of this presentation is to extend the current topic of the use of stories in design and focus on the technical aspects used in film to communicate with audiences. We'll look at some tools used by film makers such as: cinematic patterns, beat sheets, storyboards and editing techniques. We'll consider how, why and when they're used and which aspects of these tools we can make use of as Designers.

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