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Photoshop.com 2.0 - the making of an experience ecosystem

About the Talk

February 12, 2011 5:30 AM

Boulder, CO

Boulder, CO

Photoshop.com debuted three years ago with mixed results: customers liked the online editing and sharing tools but also wanted access to information and inspiration, as well as faster performance. Today, Photoshop.com attracts more than 3 million unique visitors per month, and provides a mix of tips, techniques, stories, and online photo tools for a diverse audience. This presentation tells the story of how the Adobe XD (Experience Design) team, using a design-driven strategy, collaborated with engineering and marketing on a top-to-bottom redesign of photoshop.com. You'll get a behind-the-scenes look at how we drove a customer-centric design concept to market. We'll also describe our practices for designing the ecosystem of web pages, web apps, and mobile apps at the heart of Photoshop.com.

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