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Personal, Relevant, Connected: Designing Integrated Mobile Experiences for Apps and Web

About the Talk

February 12, 2011 6:00 AM

Boulder, CO

Boulder, CO

How should UI designers bring to life their ideas for mobile experiences? Should we think in terms of standalone apps on a platform or also for web flexibility? How do you integrate the user's experience to flow seamlessly between Apps and the Web? When developing Windows Phone 7, our team created a design language codenamed Metro which uses content, typography and motion to define its visual identity. The Metro principles can be used to develop integrated apps on devices as well as beautiful web experiences. For example, you can take pictures with your phone's camera and immediately go see them on the web without losing context making the experience feel personal, relevant and always connected. The focus on the user's content with our signature motion and type helps unify the experience regardless of how and on which platform it was built.

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