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An introduction to Facebook Open Graph or What can Facebook do for your business?

About the Talk

January 29, 2011 5:00 AM

Cal State Fullerton

Cal State Fullerton

Have you ever wonder why commercials started including the line "Like us on Facebook"? Or why when we go shopping at the mall you can see big banners with the same invitation? As you probably imagine must be more behind the role of like button than sharing and expressing your preferences for a specific brand or page. Facebook implemented this year the Open Graph protocol as a semantic tool for building the social search engine. Different from Google that uses boots to crawl the published webpages, Facebook requires that the pages contain Open Graph metadata and Like buttons in order to be added to the social graph. We will discuss the steps necessary to get a website ready for Facebook and the advantages that derive from adding the tags.

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