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How to Price Your Work: Real Ways to Create Great Work Without Losing Your Shirt (and Soul)

About the Talk

June 2, 2015 9:50 AM

Las Vegas, NV

Las Vegas, NV

Most of us who are any good at designing and developing got into this because we love it, not because we saw dollar signs. We grew up with concert posters, comic books, and t-shirts letting us know that creative is cool, and we'd like to keep it that way. But what happens when you've been at this for a while and your pricing and cash flow are headed in the wrong direction? Billing hourly, hiring outside help, templates, retainers, and all of the other ideas people randomly shout at you look promising, but where do you start? So how do you create great work, stay fresh, and avoid going bust all at once? Whether you're responsible for your team's budget or you're a freelancer just starting out, let's have a chat about rate calculation and value-based pricing with real dollars, real projects, and real solutions to figure out how we can do what we love without losing our shirts and souls. In this talk you’ll learn how much to charge; how to figure out you or your team’s real hourly rate, then stop using it; how to get discovery contracts; managing client expectations; dealing with cascading talent pricing; and which pricing system is best for you by project, business type, or client type.

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