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Privacy and Personalization: Oxymoron or the Perfect Match?

A talk by David Marks at SXSWi 2009

About the Talk

March 16, 2009 7:30 AM

500 E Cesar Chavez St, Austin, TX 78701

500 E Cesar Chavez St, Austin, TX 78701

It's all about me. I want to see the stuff that amuses me. Not that ad. So you need to see what I'm doing online. OK, Wait!? What should I tell you? What's the worst case scenario? Should I care?Our panel experts share perspectives on how to balance personalization and targeting with privacy concerns. Is solution even possible? Discuss.

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