About the Talk
June 1, 2015 3:00 PM
London, UKLondon, UK
Data reliability has been an ongoing issue for digital analysts since the early days of the industry. Having a solid understanding of the quality of a digital analytics implementation should always be the starting point for any analyst wanting to be taken seriously.
However, testing the presence of analytics tags is a tedious and highly technical task. In 2006, Stéphane developed a tool called WASP to help simplify this process and enable analysts to automatically scan large volumes of pages exposing any tracking issues.
In this workshop, Stéphane will take us through the fundamentals of running a digital analytics audit. He will discuss various tools, techniques and methodologies for quality assurance.
You will come away from this workshop with a new gained knowledge of how to evaluate the strengths and weaknesses of your analytics implementation, what you need to do to improve that implementation and a host of tricks and tips to doing that quickly and efficiently.