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Tag Management – an Industry on Its Tail

About the Talk

June 2, 2015 3:30 AM

London, UK

London, UK

Sooo… lipstick on a pig’s lips - beautiful interfaces on top of ugly JavaScript tags? The secret weapon to get rid of IT? The untold secret to magically speeding up your website? Guaranteed data quality? Single holy data truth?

In this discussion, led by Stéphane Hamel of Cardinal Path, we will share TMS success stories and pitfalls one should avoid. We will also examine the various applications of TMS – not only a technical solution but a new way of storing customer-level information that could be used to leverage targeting and personalisation. You will come away with insights about what can and cannot be achieved using TMS.

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