About the Talk
June 3, 2015 9:00 AM
London, UKLondon, UK
(round table discussion) When everyone is responsible nobody is accountable... One of the cornerstones of digital analytics maturity is governance. Governance includes clearly defined roles, accountability and processes to handle the complex digital ecosystem.
In this discussion, led by Stéphane Hamel of Cardinal Path, we will debate analytical governance issues including how to maintain the integrity of your analytics implementation, managing reporting without letting it overwhelm the analytics team, setting the necessary processes to support business stakeholders and maintain management satisfied. We will also discuss how to structure and manage the team effectively to keep analysts happy.