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Models For Real Agency Integration

A talk by Pete Lerma at SXSWi 2009

About the Talk

March 17, 2009 7:30 AM

500 E Cesar Chavez St, Austin, TX 78701

500 E Cesar Chavez St, Austin, TX 78701

Creating effective integration is the biggest challenge agencies face today. There are lots of approaches but which one is best? Should you have separate online and offline departments? Should everyone be responsible for being experts in both? This panel will discuss real life pros and cons of each.

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