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How to talk to journalists

About the Talk

February 26, 2011 10:30 AM

Toronto, Ontario

Toronto, Ontario

HOW TO TALK TO JOURNALISTS: Pixels, airtime and ink

The most common question I’m asked by startup entrepreneurs, investors, PR and marketing professionals, corporate executives and others boils down to this: How do I get a journalist’s attention and convince them to cover my project or people?

In this talk you will learn: - When and how to contact a journalist - How to get a journalist to respond to your pitch - Secrets of a good interview - How to avoid or deal with a bad, hard, negative or damaging interview or story - Ways to avoid being a one-hit wonder - How to put yourself at the top of a journalist’s call list - More.

Saleem Khan [@saleemkhan] is a professional journalist who has held reporter, editor, producer, manager and executive roles in major news and journalism organizations.

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