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Lunch Keynote

About the Talk

April 25, 2015 11:45 AM

Cambridge, MA

Cambridge, MA

Precious few North Americans have any idea of how much waste they produce, nor where it goes. Out of sight is out of mind, and in the last 50 years our societies have developed intricate constructs to ensure that we don’t have to worry about what we throw away. To get the circular economy truly turning, we have to understand these constructs and get really skilled in knowing how to change them. Just having great technology and production isn’t enough any more. We need to know how to engage people, change attitudes and help reframe the conversation about waste vs resource and what all that really means. Jon Duschinsky will draw on his double experience as a marketing guru and the CEO of one of North America’s most innovative circular economy businesses to challenge your thinking about what we need to do to truly “grow the circle”.

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