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Designing for Gendered Audiences

About the Talk

April 25, 2015 11:15 AM

Minneapolis, MN

Minneapolis, MN

Time magazine recently proclaimed that the transgender movement is “the next civil rights frontier.” If you’re unsure of what it means to be transgender, you’re not alone.

As designers, we rarely consider gender in our design process. Yet gender profoundly influences our customers’ behaviors. Gender influences the way our customers present themselves to the world. Gender determines how customers choose to interact—or not interact—with our products. We make design decisions for customers whose gender identity affects their lives, every day, both offline and online.

A new civil rights movement is teaching us that gender identity goes beyond the conventional definition of male or female. As designers, what do we need to understand about gender identity? How do we design experiences that are inclusive for everyone?

We’ll explore gender identity, what we as designers need to know about gender identity, and why an understanding of gender identity will help us make effective designs even stronger.

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