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Breakout Sessions - Audience Metrics and What Really Matters

About the Talk

April 24, 2015 2:00 PM

Columbia, Missouri

Columbia, Missouri

Audience Metrics and What Really Matters

Smith Forum 200, Reynolds Journalism Institute

Working journalists from very different sectors share the metrics that matter most to them — and how they use analytics data to guide decisions.

Moderator: Joy Mayer, associate professor, Missouri School of Journalism. Panelists: Angilee Shah, social media manager at Public Radio International; and Heather Blythe, senior manager for analytics and insights at Cox Media Group.

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