About the Talk
April 24, 2015 2:00 PM
Columbia, MissouriColumbia, Missouri
Audience Metrics and What Really Matters
Smith Forum 200, Reynolds Journalism Institute
Working journalists from very different sectors share the metrics that matter most to them — and how they use analytics data to guide decisions.
Moderator: Joy Mayer, associate professor, Missouri School of Journalism. Panelists: Angilee Shah, social media manager at Public Radio International; and Heather Blythe, senior manager for analytics and insights at Cox Media Group.