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The economy is still tight. Companies continue to reduce costs across the board. With outsourcing and off-shoring achieving success, how can today’s in-house technical professional prove his value to the business? Technical expertise is valuable to product and technical management. However, it’s the understanding of the business and your role in generating revenue that’s invaluable. This presentation explains various techniques we can use to increase our business savvy and show we are providing value and not just an expense.