About the Talk
May 1, 2015 3:00 PM
Philadelphia, PAPhiladelphia, PA
Left unchecked, supporting the software and services you’ve created and sell can crush your soul, destroy your business, bring about financial ruin and leave you an empty shell of a human being, no matter if you’re a developer, a designer or a business owner. We’ll take a look at strategies for how you can prevent this from happening: * Labeling your customers by their neediness * Engineering your way out of support * Training your customers how to help you help them * Triage: Weeding out the lies in support requests * How not to be taken advantage of in support Lest you think that support is all horrible, we’ll turn the other cheek and examine how to balance support with running a business, methods of monetizing support and discuss how exceptional support works as a long-term marketing investment.