About the Talk
May 1, 2015 11:30 AM
Philadelphia, PAPhiladelphia, PA
A content model defines the structure of your web content. It details the types of content you have, the copy and assets that comprise them, and the relationships between them. It is the wizard behind the curtain that impacts your website’s ease of use, content’s ability to stay on brand, to tell a story, to integrate or power outside services, and to be responsive. This session explores the concept of content modeling, shares examples, discusses implications, and showcases latest trends that offer notable impact on how you can craft your content and deliver your stories through the web.