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How Customers Hold the Secret to Your Success

About the Talk

May 2, 2015 4:00 PM

Philadelphia, PA

Philadelphia, PA

When I look back at six years of developing Perch CMS the successes and failures along the way can seem almost random. However there is one common thread to the things that have worked - in terms of the product, our marketing, and supporting materials. Things go well when we really listen to our customers. Listening means sometimes hearing things that are hard to accept. It means not writing off every incredibly specific feature request at first hearing. It means learning to ask the right questions to uncover the real use cases when our gut reaction is to dismiss something as negativity. However once you learn to really listen, surprising things can happen.

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