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Usability Testing On A Digital Product

About the Talk

November 7, 2014 3:00 PM

Bogota, Colombia

Bogota, Colombia

This was a 4-hour workshop that was given at World Usability Day Colombia. #wudco14

Summary: Now more than ever is the survival of the easiest. Whether the product is a website or a handheld device, success depends largely on how easy it is to use. Usability testing is one of the most effective for creating an intuitive methods. By observing actual people when they use the product, you can get valuable insights if your design is easy to use. Attendees will learn how to conduct a usability test with end users of a product. This workshop is highly interactive and includes several practical exercises to give participants practical experience.

You will learn: - How to plan a usability testing study - How to define the goals and objectives - Explore options (unmoderated usability testing vs. unmoderated & remote vs. in-person) - How to recruit the right participants - How to create tasks (Interview-based vs. predefined tasks) - How to moderate a usability test - How to analyze and report the results

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