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Conversion Rate Optimization for Fun and Profit

About the Talk

July 27, 2015 12:00 PM

Washington, DC

Washington, DC

Want to start optimizing your user journeys, but don't know where to start? In this talk, Albert will introduce a framework for identifying the most valuable testing opportunities on your site or application and turning that into a testing calendar. Starting with pageview data, we'll walk through more advanced analytics to identify user flows and specific pain points that merit experimentation. He'll also talk about ways to smartly integrate analytics into your site or app so that you have the numbers you need when you need them.

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