Conversion Rate Optimization for Fun and Profit
About the Talk
July 27, 2015 7:15 PM
Optoro, 702 H Street Northwest, 2nd Floor, Washington, DCOptoro, 702 H Street Northwest, 2nd Floor, Washington, DC
Want to start optimizing your user journeys, but don't know where to start? In this talk, Albert will introduce a framework for identifying the most valuable testing opportunities on your site or application and turning that into a testing calendar. Starting with pageview data, we'll walk through more advanced analytics to identify user flows and specific pain points that merit experimentation. He'll also talk about ways to smartly integrate analytics into your site or app so that you have the numbers you need when you need them.
I'm a digital analyst at Viget, an independent product development shop. I help measure the products we build for startups, nonprofits, and brands, and use data to help them improve their online marketing.