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FROM CAVES TO THE WEB: BRAND STORYTELLING AND BEING HUMAN

About the Talk

November 10, 2015 10:00 AM

Charlottesville, VA

Charlottesville, VA

The primacy of storytelling in communications and marketing has enjoyed a market surge of late, as if it were a recent innovation. Yet in his influential book, The Storytelling Animal, Jonathan Gottschall suggests that modern humans might just as well have been named Homo Fictus: “Fiction man.” As much as any other attribute, Gottschall suggests, it is our storytelling that makes us human.

It should be no surprise, then, that in an attention-scarce economy, many brands are turning to this ancient art-form to communicate their brand promise and build meaningful relationships with their audiences. Colleges, universities, libraries, and museums are among the most important keepers of our stories. When these institutions craft beautiful experiences on the web, users are drawn more deeply (and delightfully) into their work in the world.

In this mini-workshop, editorial design agency Journey Group will lead a discussion on the principles of visual storytelling as they relate to the web.

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