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DESIGNING FOR THE ENTIRE USER JOURNEY

About the Talk

November 10, 2015 9:00 AM

Charlottesville, VA

Charlottesville, VA

A “user experience” is not a “web experience.” While much of UX work focuses on creating and enhancing web presences, we must remember that users are simply focused on accomplishing their goals. Their work commonly spans both the digital and physical environments. Our job as UX professionals is to help users along their entire journey, wherever it may take them. This means ensuring that our organizations’ various touchpoints are thoughtfully designed and aligned to serve our users at every interaction.

As heads of User Experience departments in large academic libraries (Duke, University of North Carolina, University of Virginia), we’ll discuss how we learn more about our users’ journeys through our virtual and physical spaces, the projects we’ve tackled, and how we negotiate our organizational cultures to strive for seamless user experiences.

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