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Information Architecture as Storytelling

About the Talk

April 4, 2009 7:00 AM

Left Field Meeting Space, 116 Federal St., Pittsburgh, PA

Left Field Meeting Space, 116 Federal St., Pittsburgh, PA

Information Architecture, for so many of the websites on which we find ourselves working, is a task akin to playing matchmaker between your boss’s son and your ex, albeit with slightly less feedback. With the right seductions, pokes, and prods, we aim to influence unpredictably motivated users to make choices established by our client’s business goals. The successful website is the very story of this seduction, and your IA is the narrative structure of the entire affair. Let’s talk about how.

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